Now that Instagram and Facebook are on the verge of allowing shoppable posts, is there a point in having your own website? I argue that there is. You are still using someone else's real estate and, yes, "Instagramdown" is still a much used Twitter hashtag. This episode is all about why you should have your own website for your business and how I built my own website from scratch.
In the pursuit of a large number of followers and likes and engagement on traditional social media (Facebook/Instagram/Twitter/Pinterest) , you must not forget about Google! This episode is about a Google product that is surprisingly effective and works exactly like social media does.
I interview Jane Means, one of the most inspirational women I have ever spoken to! We delve deep into how she uses social media for her creative business and we speak about everything from taking pictures to using gifs. Jane uses humour very effectively in promoting her brand online. Use the links in the show notes to see exactly how this is done!
In this episode, I talk about how and why changed the way I was marketing my own small business. I was trying to find customers - I turned it around and they started finding me. This was crucial. In particular, small business owners need to look beyond the trends, if they are to build a sustainable business that will still be around when the trends are long gone!
In this episode, I interview Clare Drake, a Pinterest Marketing Strategist. Clare has more than 20,000 followers on Pinterest and her marketing on Pinterest is so successful that she hardly bothers with any other social media platform. In this episode, you will find out why, and, more importantly, how!
If you struggle with the What To Post Syndrome, this episode is for you. I have another episode about Content Creation, that talked about creating content for your business on social media. This episode delves deeper into what you can do when you do not have much to share. I will explain how I use User Generated Content and share other accounts’ posts on my own channels and how this can be used to tell my own story on social media.
This episode is about taking great pictures with your smartphone - those that you will be proud to share on social media. The pictures that represent your brand are important and it is crucial that you spend a little bit of time understanding how your phones work and how to make the most of the supercomputer in your own pocket.
This episode is an interview with Louise Henry, aka Solopreneur Sidekick. Louise is a digital nomad who runs and online business and use social media for marketing purposes. We chat about her strategy and tactics and what works best for her - YouTube, Instagram or Facebook. Louise runs a fabulous YouTube channel and has found much success with her online course, Websites that Wow. If you are looking into building your own website or are looking for social media inspiration, this episode is for you.
Using simple graphic design to enhance your social media presence is a useful when you are not in the business of photography OR do not photograph stuff every single day! Graphic design apps are available for free and they are super simple to use. In this episode, I talk about the very simple apps that I use to enhance content for my two businesses.
In this episode, we go in some detail with hashtags - what is working and what is not, in summer 2019. Hashtags can be a very useful tool in social media marketing, if used correctly. I talk about how to find good hashtags to use and which ones to avoid. I also talk about how hashtags work and how they are used by different people for very different purposes. Amongst all this, there is a way forward for businesses!
In this episode, I interview Jess Freeman of JessCreatives. We chat about using social media for promoting a small business. Jess is very intentional about the way she uses social media - for instance, YouTube is VERY business like for her, whereas Instagram is more personal. More than half her business now comes from social media, so this episode is worth taking notes from!
In this episode, you will figure out what YOUR clients like, what they dislike and what you should be doing to maximise the output of your social media efforts. Facebook has announced that The Future Is Private. It means, broadcasting marketing efforts to a wide audience does not work anymore. In fact, you need to aim towards a very well defined group. This podcast episode is about how exactly to go about doing this.
In this episode, I will share my own zero budget branding exercise and how I managed to build a brand, Fair Cake without spending heaps on design. With just a few simple steps, I was able to make my business’s online presence cohesive. You do not need to spend a tonne of money upfront - of course, as soon as you can, you WILL, but you can start without!